Leveraging Thought Leadership | JD Gershbein | 253

Today we are joined by JD Gershbein, the Founder and CEO of Owlish Communications, a company that helps clients build a strong online presence to achieve a distinctive and competitive edge.  JD is a TEDx speaker, LinkedIn expert on personal branding, and at one time a member of the Second City Improv group in Chicago! JD takes us down his unusual path towards becoming the digital branding expert he has become and how his improv skills are still at use every day. We discuss LinkedIn as a platform that has evolved from a job seeker site to possibly the most important document you'll build in all of business. With the evolution of LinkedIn, we have seen video become a prominent source of content, JD shares with us what you need to keep in mind when doing video and why your brand could be on the line. This is an insightful conversation for anyone looking to expand their LinkedIn profile or exploring video as a means of delivering their content. Three Key Takeaways: Thought Leaders can use LinkedIn as a flexible platform that can change and grow with them. Delivering your thought leadership by video requires a certain level of authenticity and production value. Improvisation isn't just a skill for the stage, thought leaders can develop it to have better conversations.