Leveraging Thought Leadership | Jessica Rhodes | 247

Today's guest is Jessica Rhodes the leading expert on how to leverage podcast guesting for increased brand awareness, generation of more leads, and how to gain higher profits.   She created the podcast booking industry in 2013 when she founded Interview Connections, the first and leading agency of its kind.  Plus she is the host of Rock the Podcast, a podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. Jessica shares the benefits of committing long term to be a podcast guest and why trying it short term will not have the desired effect.  We discuss finding the podcasts that are right for you, narrowing your audience, and perhaps most importantly having systems in place to leverage your episodes after they go live. This is an incredible episode packed with a ton of great advice for anyone looking to increase their positioning by being a guest on podcasts. Three Key Takeaways: ·         The length of time thought leaders need to commit to being involved in the podcast guest circuit. ·         Why thought leaders need to be specific about the type of podcast they appear on. ·         How being a guest as a thought leader can be more than an interview and why you need to take the opportunity to build a relationship.