Leveraging Thought Leadership | Jonah Berger| 227

Our guest today is Jonah Berger, a marketing professor at Wharton School at the University of Pennsylvania, international best-selling author of Contagious, Invisible Influence, and the Catalyst.  He is a world expert on change, word of mouth influence, and consumer behavior. Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new opportunities.  We discuss the highs and lows of being a speaker and the types of projects he takes on as a consultant. Last but not least Jonah gives advice on the challenging marketplace both publishers and authors face.  This is advice you certainly don't want to miss. Three Key Takeaways: ·  How Thought Leaders can position themselves for better bookings with speaker bureaus. ·  Why Thought Leaders need to understand the purpose of their book in order to get the most out of it. ·  What Thought Leaders can learn by working in different industries that push your boundaries.