Leveraging Thought Leadership | Jonathan Keyser | 143

In many industries ruthlessness is the norm, especially in real estate.  Is it possible to have success by helping others succeed and not focusing on yourself? Our guest Jonathan Keyser is the founder of Keyser Institute, author of "You Don't Have to be Ruthless" and has found great success in commercial real estate by helping others. Jonathan share the philosophy that took him from selfish to serving others that drives his business and is found in his book.  Jonathan and Peter discuss the pros and cons of writing with a ghost writer, and why it takes courage to be a Thought Leader and go against the standard practices in your field. If you want to be effective at serving others we have some tips for how to be a Hero to you Clients.