Leveraging Thought Leadership | Jonathan Raveh | 298

Today's guest is Jonathan Raveh, the head of Thought Leadership at AppsFlyer a company with a mission to help marketers succeed by being committed to accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach. Jonathan shares how he spends his days work with 80+ people going over multiple documents helping them write, edit, and develop their thought leadership content.   Jonathan walks with them from the first step of coming up with the idea, through helping them establish their voice and values, getting the post onto Linkedin, and even tracking the performance of it after it goes live. Often thought leadership comes from the top down but Jonathan explains why he feels that employees at all levels can have a valuable impact on both the company and the brand.  We discuss the top three things that keep people from becoming involved in thought leadership development and why those are excuses that can be overcome. We wrap up the conversation with some advice for up-and-coming thought leaders who might get tapped to develop or lead a team in their own organization. If you want to develop successful content and broaden the scope of the team creating it this episode is full of insightful information you'll not want to miss.   Three Key Takeaways: ·         The difference between thought leadership and content marketing is not mentioning the company. ·         Every day you have conversations that could be used for thought leadership content.  When discussing problems with others remember to think that others are probably having the same issue. ·         Posting your thought leadership to a platform isn't enough to develop a community.  You have to be engaged on both your posts and the posts of others.