Leveraging Thought Leadership | Mark Hunter | 263

Today's guest is Mark Hunter, author of best-selling books High Profit Prospecting, High Profit Sales, and his newest book A Mind for Sales, Mark is a Certified Speaking Professional, and one of the top 50 sales and marketing leaders in the world. Mark shares with us how the role of sales has changed over the years as technology has evolved and how it is changing again in the face of COVID-19. We discuss how to modify sales training to deliver it online with the same efficiency as in person. Mark talks about the need to protect your fee, regardless of the method your content is delivered because your fee should be based on the outcome of your content. This episode is full of amazing sales tips from one of the world's best! If you want to keep up with the changing landscape you'll want to tune in to this episode. Three Key Takeaways: Sell your thought leadership is less about education and more about helping a client to see what they did not think was possible. If you need to take your sales training online you'll need to break your thought leadership into smaller bit-sized chunks then you would for a two day event. The price of your thought leadership needs to be based on the outcomes you deliver and not the method of delivery.