Leveraging Thought Leadership | Mark Victor Hansen | 271

Today's guest is Mark Victor Hansen, the co-creator of the Chicken Soup for the Soul franchise and best-selling author of The Power of Focus, The Aladdin Factor, and Dare to Win. Mark discusses how he shifted from a business going bankrupt to a best-selling author! He shares his years of experience about how the book business has changed from selling books at the back of the room to online, and how things are changing again due to COVID-19. Mark gives incredible insights into how he makes a licensed the Chicken Soup for the Soul books when no one had ever thought it was possible to license a book. We wrap up by disusing how you can keep your name relevant while travel restrictions remain in place by taking advantage of being a podcast guest and learning to speak without an audience in front of you. Three Key Takeaways: Thought leaders need to keep up with the changing environment of sales for books. Licensing your thought leadership might be the method you have not thought of to reach a huge audience. Thought Leaders should be seeking podcasts to appear on to spread the word about their content while our movement is restricted.