Leveraging Thought Leadership | Mike Mansfield | 252

Today's guest is Mike Mansfield, the Program Director for the Aegon Center for Longevity and Retirement. We talk with Mike about the research that goes into creating thought leadership for retirement planning and how Aegon is helping people think about more than just finances for their later stages of life.

Mike shares how Aegon is finding their audience and reaching them by partnering with other organizations, the methods they use to measure success, and how thought leadership is serving both the organization and its clients.

Plus we explore how the preparation and deployment of their retirement readiness survey have changed post-COVID-19.

Three Key Takeaways:

·         How the previous experience Thought Leaders have can elevate their message.

·         Thought Leadership is as much of a people game as it is a knowledge game.

·         Use short targeted content to reach specific groups with your thought leadership that might not spend the time to read a full survey or report.