Leveraging Thought Leadership | Mitch Joel | 127

The removal of the gate keepers in traditional publishing has opened up the flood gates in a dramatic way that creates a lot of opportunity for new authors. Our guest, Mitch Joel is the Founder of "Six Pixels Group", author of "Six Pixels of Separation" and "Ctrl Alt Delete" and is a visionary, digital expert and community leader. Mitch talks to us about the importance of a strong platform when seeking a traditional publisher, understanding what role they'll play in marketing your book, and why you need to stay true to you voice and care about your audience. If you are writing a business book Bill Sherman has some tips for making your book great!