Leveraging Thought Leadership |Moshe Engelberg | 272

Today's guest is Moshe Engelberg, the founder, and CEO of ResearchWorks and author of The Amare Wave.  The Amare Wave is an incredible book about breaking away from the old warlike paradigm in business to introduce love and outperform the completion. Moshe explains the origin of the Amare Wave and the common things he found in a traditional business that made him realize the old ways were outdated.  He explains how business tradition had a warlike paradigm of terms like "Crush the competition" and "Killing it" that we're creating a resentful environment for employees and clients. Moshe goes on to talk about how brands that are loved tend to build loyalty with their clients and loyalty can quickly turn to profits! Some might think love isn't a suitable word in business, but who doesn't want people to love their company? Join the Amare Wave and watch your profits soar!   Three Key Takeaways: The paradigm of business is changing. Is your thought leadership changing with it? Thought leadership can often include words like love that make people uncomfortable, so sometimes you need to be able to use other words to get the same point across. If people come to love your thought leadership, they will be loyal to your brand, and that will result in increased profits.