Leveraging Thought Leadership | Rhett Power | 278

Today's guest is Rhett Power. In 2007 he co-founded Wild Creations which became one of Inc. Magazines 500 Fastest-Growing US companies. Currently, he is a co-founder of Courageous Leadership a consultancy that brings an amalgamation of experienced behavior scientists, entrepreneurs, and best-selling authors together.  He is the best-selling author of The Entrepreneur's Book of Actions and One Million Frogs. Rhett discusses how the need to follow his gut led him from position to position while avoiding becoming complacent and then as he became better known avoided becoming over-committed. Rhett has a strong background as a writer, starting with Inc. Magazine and he shares how working for them allowed him to use their brand recognition to open doors and meet people he previously might not have received access to. Rhett hosts Linkedin Live interviews and he details how he is not only able to build two and three other pieces of content out of each interview but how he is building relationships that help share his content, introduce new people, and even become clients!  Three Key Takeaways: ·         Thought leaders need to trust their gut and move to new challenges when it tells them to. ·         Live interviews via podcast or Linkedin live can be turned into multiple pieces of written short-form Thought Leadership after the fact. ·         Building a following for your thought leadership is a multi-year commitment.  You have to have a work ethic around it and be persistent.