Leveraging Thought Leadership | Srinivas Rao | 235

Today's guest is Srinivas Rao, the founder of Unmistakable Creative, host of the long-running hugely popular Unmistakable Creative podcast. He is also the author of a number of books such as An Audience of One and The Small Army Strategy.

Srinivas has a candid conversation with us about the world of podcasts. We decrypt the imperfect information that is out there regarding podcasting and how it isn't a get rich quick scheme. Srinivas and Peter discuss the levels of digital intimacy that can be created with an audience, and how a scripted conversation can actually be more stilted than a candid one that flows naturally.

Three Key Takeaways:

• Why thought leaders might want a podcast and why it might not be the medium for you.
• How thought leaders can create a higher level of digital intimacy with their audience.
• Why telling a great story is the key for thought leaders to grab their audience.