Leveraging Thought Leadership | Susan Scott | 299

Today's guest is Susan Scott, the founder of Fierce, a TedX speaker, author of best-selling books Fierce Conversations and Fierce Leadership. Most people understand the importance of having good conversations but most are unaware of how lousy they actually are at having them. Susan explains how her system to have fierce conversations facilitates increased productivity, problem solving, and builds relationships and trust. Susan shares how she codified her content to make it teachable with consistent outcomes regardless of if it is taught by an internal or external facilitator. During the last year of the pandemic Susan has had unprecedented digital innovation!  She shares how her team has developed a client facing app, realistic 3d simulations that can be customized to specific scenarios, and soon a digital version of the training that will not require a facilitator. If you struggle to have real conversations, productive meetings, and helpful feedback this episode might be the eye opener you need. Three Key Takeaways: ·         Thought Leaders need to ensure their conversations are impactful.  The topic, the manner it is discussed, and who is invited to the conversation can all affect the outcome for better or worse. ·         When creating thought leadership consider that organizations might want you to train their trainers and not have you send in a facilitator. ·         Being able to scale your thought leadership to a digital platform is a must.