Leveraging Thought Leadership | Thom Singer | 229

Today's guest is Thom Singer, a renowned speaker on growth leadership, author of a dozen books including Batteries Not Included, and host of the podcast Cool Things Entrepreneurs Do.

Thom shares his journey from sales and marketing to Thought Leader and how he realized he wanted to be a keynote speaker. Thom details how he gets bookings and the various touchpoints he uses to stay on the radar of potential meeting planners. Peter and Thom discuss the sometimes difficult task of making both audiences and the planner who hired you happy.

Three Key Takeaways:

• How a Thought Leader can follow up with potential clients.
• The ways Thought Leaders can make the life of a meeting planner easier.
• Why Thought Leaders doing speaking engagements should involve themselves in the conference beyond their stage time.