Leveraging Thought Leadership | Tom Peters | 250

Wow— It's been 2 and a half years of doing the podcast and I'm honored to have had the privilege of interviewing so many world-renowned thought leaders.  I'm proud to present to you our 250th episode today featuring none other than Tom Peters.  Thanks to all of my guests and listeners for making the podcast a success. I hope that many thought leaders, authors, academics speakers, and organizational thought leaders continue to achieve the impact and leverage they wish from their work. - Peter Winick Tom Peters is the co-author of In Search of Excellence—the book that changed the way the world does business, in addition to seventeen other books that have sold more than 10 million copies combined and recipient of the Thinkers50 Lifetime Achievement Award. Tom shares candid stories of his time writing In Search of Excellence, and how it found success amongst an audience that no one was targeting at the time, despite many expecting the book to be a failure. We discuss his article The Brand Called You, how it changed the way people market themselves, and how many who've read it have actually missed the true meaning. Don't miss this fascinating conversation with one of the most prolific business authors and speakers in the world. Three Key Takeaways: ·         How timing can play a big part in the success of your thought leadership. ·         Why you can't be mad at others when they misinterpret your thought leadership. ·         What you need to do to make your thought leadership invaluable to your organization.