Leveraging Thought Leadership With Peter Winick – Episode 101 - David Benjamin
Episode 101 of the Leveraging Thought Leadership podcast, hosted by Thought Leadership Leverage, titled "Leveraging Thought Leadership With Peter Winick – Episode 101 - David Benjamin" was published on March 17, 2019 and runs 19 minutes.
March 17, 2019 ·19m · Leveraging Thought Leadership
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Episode Description
When writing a book on your content it is easy to feel handcuffed by a fear of saying too much, but there is value in having to write down what you do in a way that others can understand and implement it.
Our guest is David Benjamin, Co-Founder and Chief Architect of Syntegrity Group, who specialize in advise for Fortune 500 and Government leaders on how to organize for complexity. David is also the co-author of the upcoming book "Cracking Complexity" available on May 7th, 2019.
David sits down with Peter to discuss the process they took writing the book as co-authors, who found a 3rd partner in a ghost writer. They discuss taking their proven method and making a market for it where their target audience might not have been aware they needed the solution.
It takes a solid strategy to forge your own marketplace for your product and methods. Make sure you have one in place by working with Thought Leadership Leverage.
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