Leveraging Thought Leadership With Peter Winick – Episode 114 - Ken Blanchard

The publishing world is changing at a fast pace as technology evolves and becomes more accessible.  Are traditional publishers still relevant?  No one knows how the publishing world has changed better than today's guest! Ken Blanchard, is the author of the best-selling book "The One Minute Manager" , "Leading at a Higher Level", "The Simple Truths of Service" and more than 60 other books, is in Amazon's Hall of Fame as a best-selling author,  and is one of the most influential leadership experts in the world! Ken shares his decades of experience on the changes to publishing, what you should do if you already have an established platform and how some publishers are changing to stay relevant in this new market. Plus Ken and Peter discuss the unique methods Ken has used to get feedback on his books and the various revision cycles he goes through before taking his manuscript to a publisher. Ken tells us that your content doesn't have to be simple, but it does have to be digestible.  We have some additional advise on why complex ideas don't sell.