Leveraging Thought Leadership With Peter Winick - Episode 13 - Pete Weissman

This week, we have an in-depth case study of growing a thought leadership business with Pete Weissman. Pete identified his talent for speech-writing and speaking and wanted to amplify his impact by diversifying his offering, focusing his search to a very specific client base, and addressing a very specific need within their organization. Pete shares his expertise on how to chart the path for this evolution in your own business and how to find your niche.