Leveraging Thought Leadership With Peter Winick – Episode 66 - Barbara Cave Hendricks

In the past the initial marketing push for your book came from the publisher.  Now you have to create your own marketing campaign.  Barbara Cave Henricks, Founder of Cave Henricks Communications and author of "Mastering the New Media Landscape" gives us her expertise on the mistakes people make launching their book, how your should prepare now for the book you might write in the future, and how to set your expectations before you book launch.