Leveraging Thought Leadership With Peter Winick – Episode 72 - Aaron Keller

Advertising is there to prop up brands that are not doing that well.  Really good brands don't need advertising. Aaron Keller, CEO of Capsule and author of "The Physics of Brand" shares why advertising is the tax you pay for not being interesting.  Why you need to have a passion for the content you create.  What you need to write a good book.  And if writing media a few hours a week can have a noticeable return.