Leveraging User Data with Betterment's PM

from The Product Podcast · host Matt Salefski, Group Product Manager at Betterment

Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this talk Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discusses how and when to use SQL and Mixpanel for tracking events and behaviors.Social Links:Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here

What this episode covers

Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this talk Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discusses how and when to use SQL and Mixpanel for tracking events and behaviors.Social Links: Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here

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Leveraging User Data with Betterment's PM

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This episode is 58 minutes long.

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This episode was published on May 30, 2017.

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