Leveraging WeChat ecosystem to build a profitable product with Drew Kirchhoff

Drew Kirchhoff是一位出色的产品经理，曾发行全球下载量超过1亿的移动游戏，之后成为一名创始人，联合创办了英语学习产品Yoli，用户可以直接通过微信小程序在线随时随地学习英语。在这期播客中，他分享了如何抓住微信崛起的机遇、创立公司、开发语言学习产品以及不断学习技术以发展产品的过程。Drew Kirchhoff is a product guy. After studying finance in the USA and working for a diamond investment firm in China, Drew became one of the most successful product managers to publish the game Crossy Road in the market achieving more than one hundred million downloads.“A great product manager makes a great CEO”. After being a product manager, he co-founded Yoli which allows users to learn English directly through WeChat. He shared how he and his co-founders found the market opportunities driven by the advent of WeChat, how they launched the company, developed Yoli WeChat mini-program and later, he explored deeper in the technical area to improve the product.Show Notes: 1:20 Drew’s background and his experience in China 5:50 Working in a mobile gaming company 7:50 Brought the game Crossy Road to the market 10:28 Performance of Crossy Road worldwide - 9/10 kids were playing the game 11:38 Product management to being a WeChat Mini-program entrepreneur12:02 How WeChat changes Chinese business 14:00 Formation, MVP launch and goal of Yoli 21:40 Importance of Mini-programs for User Experience 24:00 Relationship with funding and development 26:30 Competing with huge competitors in the market 26:52 Exciting developments in Yoli’s language education service 30:50 Understanding Conversion Rates - from product to business 33:30 Drew Kirchhoff’s contact informationFeel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!Many thanks to our host Oscar Ramos and guest Drew Kirchhoff, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com