Leveraging Your Content To Grow Your Brand And Followers

Growing your brand, influence and followers may sometimes seem like a daunting task, but maybe the tools are already in your hand. By leveraging the content that you are already creating, by repurposing it across multiple platforms, we can supercharge our existing output, and grow our brand in the process by reaching new audiences, clients and customers. In this episode, part of a new mini-series, Catherine shares the fundamentals of making sure your content flows through as many channels as possible. KEY TAKEAWAYS People don’t simply engage with one type of social media. By making sure that we are on as many different platforms as possible, we can ensure that our brand, that our message, will reach the maximum number of prospective followers. Logo and branding is essential, and will act as your watermark across every social platform. Filming your content opens up new avenues of user interaction. A blog can easily become a vlog, from which a YouTube channel or video podcast can be established. Plus the audio could be turned into an audio podcast. Conversely, making transcripts of an audio or video show can allow you to repurpose your show the other way around. As well as providing a document that can be read, it can also help with SEO. Live-streams on social platforms are a useful way of dynamically interacting with your audience, plus the platforms themselves love it, as you’re keeping users native. Adding subtitles to videos is useful for clients and audience members who want to see what you’re doing, but who can’t have the sound on. BEST MOMENTS ‘I truly believe that you need to be the majority of platforms out there so that you can be reaching these different audiences and demographics’ ‘Get your thoughts straight out onto audio and film it’ ‘We’re visual creatures at the end of the day’ ‘There is no better time than now to start your leveraged lifestyle’ VALUABLE RESOURCESThe Leveraged Lifestyle PodcastVIVA Club Platinum Level Offer: bit.ly/llvivamay    ABOUT THE HOST Catherine Turner Catherine is an iTunes No.1 podcast host of Leveraged Lifestyle, entrepreneur, businesswoman, an Inspirational Speaker, world record holder, Co-Director of Ideal-Collective.com and a mum of 2! Catherine quit being an employee in 2013, after working more than 50+ hours on average a week, over 3 jobs. Jobs, hours and a lifestyle which led to a diagnosis of clinical depression before the age of 25. In 2011/12 Catherine discovered the power of investing in property, and tried many different property investment strategies over the years, finally settling on Serviced Accommodation in 2015, which has now grown from one unit in her home town of Chelmsford, Essex to over 50 across the UK, helping investors, landlords and developers create a better return on their money or property. This year, Catherine and her husband Stephen, also her business partner, joined forces with the Directors of LoLite Homes to create the Ideal-Collective.com, which is all about leveraging the services and knowledge of all four Directors when it comes to Serviced Accommodation, Social Media, Finance & Virtual Assistants. Catherine started Leveraged Lifestyle podcast to give business owners and those not leading their ideal lifestyle, to learn the mindset and skill set it takes to create a lifestyle of Freedom, by leveraging time, money & knowledge and using outsourcing and systemisation. CONTACT METHOD http://www.ideal-collective.comwww.instagram.com/catherineanntwww.facebook.com/catherineturnerspeakerwww.linkedin.com/in/catherineturnerspeakerhttps://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…https://www.stitcher.com/…/progressivepr…/leverage-lifestyleLeveraged Lifestyle Community: bit.ly/llocfbgroup Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/