Levi's Sues Over Pocket Tab Copy

Levi’s is back in court against Aussie brand S-Double, accusing them of stealing their legendary pocket tab—a trademark since 1936—that’s become synonymous with authentic Levi’s gear. This isn’t the first time—Levi’s sued S-Double in 2010 for the same design theft. Now, after sending cease-and-desist notices in March 2026 with no response, Levi’s is demanding the court stop all sales of infringing products, demand sales records, and award damages for lost profits and brand harm. The pocket tab isn’t just fabric—it’s Levi’s soul, and they’re not letting anyone else wear it. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/1aa5dced87b9d28e