Lex Hearth: Building a Record Label, Fractional Marketing & Funding Hybrid Careers

Meet Lex Hearth, a multi-hyphenate DJ, broadcaster, music producer, Fractional CMO, Founder of record label/media platform Dance Music Digest and Substack communities Writers IRL and Five Good Things. In this episode, Lex dives into her multifaceted career journey from corporate marketing roles for global brands like Nike, Off-white, and Lego to now building Start Up Brand Lab and making waves as a DJ. Lex shares insightful anecdotes about the challenges and triumphs of balancing a creative career with business acumen, drawing from her rich experience in both arenas. She discusses the nitty-gritty of launching her own record label, the complexities of the music industry, and how she leverages her background in marketing to build a sustainable and impactful brand. Tune in to hear Lex’s tips on navigating a hybrid income, her essential tools for productivity, and how she finds joy in London’s vibrant community.gn and her unique approach to collaborating for business growth.---Steal Lex’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide.Lex on LinkedIn: https://www.linkedin.com/in/alexandrahearth/Lex on Substack: https://substack.com/@lexhearth---00:00 Introduction03:29 Balancing Corporate and Creative Careers03:53 Challenges in the Music Industry10:33 Building a Record Label17:48 Marketing and Music: A Holistic Approach20:25 Startup Brand Lab: Vision and Inspiration27:04 Balancing Sleep and Productivity27:13 Fashion and Style Preferences27:54 Beauty Essentials and Routines28:51 Tech Tools and Productivity Hacks35:02 Exploring London: Favourite Spots and Activities47:52 Conclusion---💬 Become a guest📓 2025 Journal Template🪄 Partnerships & Questions: [email protected]💌 Never miss an episode: Sign up to Substack🎓 The Big Notion Energy Academy📺 YouTube: www.youtube.com/@CoffeeandOysters📸 Instagram: @coffeeandoysterspod📱TikTok: @coffeeandoysterspod Get full access to Coffee & Oysters: The London Business Babe Podcast at coffeeandoysters.substack.com/subscribe