EPISODE · Feb 21, 2022 · 49 MIN
Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
from On Strategy Showcase · host Fergus
This award winning case from TBWA Hong Kong shows how reallocating upper funnel media dollars across the customer journey helped Lexus successfully launch the UX in one of the toughest auto markets in the world.
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Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
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