LGBTQ+ and Diversity in Marketing

Neil Wilkins in conversation with marketer and drag queen Connor Banks. Neil and Connor discuss how we need to consider LGBTQ+ and diversity in our marketing communications. As marketers, business owners, entrepreneurs and in fact as human beings, we can engage confidently with this sensitive topic by being authentic, trying not to judge and by listening openly.   We should never simply cash-in on the topic for vanity branding and we can be confident to ask, listen and talk about this topic because nobody owns it. So let's confidently engage in the debate. The answer could be simply open, human to human communication.