EPISODE · Sep 17, 2019 · 2 MIN
【禮盒的儀式感】── 第16集
from 南道不知道 · host 王炳南
自古以來華人就有互相送禮的習慣 送禮不僅是送出禮物本身 有時還有那一份「情」在 所謂禮輕情意重 如何展現送禮人的那份情 這就關乎「禮」帶來怎樣的感受了 老王曾經在1998年這本書中稍微提過 禮盒形式設計是種儀式價值的轉換 目的在於讓消費者在開啟禮盒的過程中產生消費體驗 進而產生共鳴、認同 -- Hosting provided by SoundOn
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【禮盒的儀式感】── 第16集
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