Lia Georgantis on Brand, Burnout & Balance

At just 30, Lia Georgantis has transformed her mum’s home jewellery business Girls With Gems, into one of Sydney’s most loved fashion destinations. With her signature mix of authenticity, humour, and bold vision, she’s built not only a thriving boutique but also her own label, Sneaky Link. In this episode, Lia opens up about: Her journey from law graduate to entrepreneur, the power of authentic marketing (and why TikTok changed the game). Building a brand with community at its heart, burnout, boundaries & finding balance and love, partnership, and working alongside her husband. If you’re craving a dose of inspiration, honesty, and behind-the-scenes insight into what it takes to build a brand that truly connects, this episode is for you.Produced by Talkback [email protected]