Libby Costin: Marketing Transformation at Tetra Pak

In Ep.7 of Morgan Latif Presents, Oliver Morgan has an enlightening conversation with Libby Costin - Chief Marketing Officer at Tetra Pak - as they discuss the marketing transformation journey at Tetra Pak.Libby takes us through the state of marketing at Tetra Pak when she joined and the three waves of marketing transformation that they are embarking on: marketing services and customer innovation centers, digital infrastructure implementation, and a combined sales and marketing transformation. We get to hear about some of the challenges and opportunities of a digital and marketing transformation journey at a global organisation like Tetra Pak, as well as some of the leadership skills required to make this successful.Libby is a high-performing and experienced thought-leader who has diverse leadership experience at global consumer products companies (Pepsi-Cola, Frito-Lay) and market leading industrial companies (Avery Dennison and Tetra Pak). She is a leader who takes an innovative and collaborative approach to building long-term value and sustained profitability, and has successfully led large multinational globally distributed teams with high engagement and strong delivery. We loved having her on the podcast!Get in touch with Libby: https://www.linkedin.com/in/libbycostin/Get in touch with Oliver: https://www.linkedin.com/in/olivermorgan1/