Liberation, Neuro-Tempering & Irreverence: Hacking back with Gini Holden

from Midlife Murmurings · host Chris Gates

In this bold and brilliant conversation, Gini Holden joins Chris Gates to explore midlife as a portal to liberation. From hacking consumer behaviour with neuroscience to reclaiming irreverence after decades of fitting in, Gini blends science, soul, and storytelling with unapologetic clarity.She shares how she turned grief into grit, built startups from scratch, and developed a framework for rewiring the brain — not through mindset alone, but through nervous system mastery. This episode is a rallying cry for anyone shedding old identities and stepping into their next chapter with curiosity, courage, and community.🧠 Topics CoveredWhy midlife often feels “done to you” — and how to reclaim itThe neuroscience behind the “Bag for Life” revolutionHow cultural scripts shape our buying decisions and identitiesNeuro-tempering: a 7-pillar framework for rewiring behaviorThe power of group to embed lasting changeSaying no as a form of midlife powerReclaiming irreverence, curiosity, and the self you left behind🔗 Links & ResourcesLearn more about Gini’s work & the Neuro-tempering workshops @ the f0undry: www.f0undry.co.ukConnect with Gini: linkedin.com/in/virginia-holdenJoin the Midlife Murmurings: Midlife Murmurings | Instagram, Facebook | LinktreeFollow Chris Gates: Christopher Gates | LinkedIn

Episode metadata supplied by the publisher feed · Published Nov 6, 2025

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