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Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands episode artwork

EPISODE · May 2, 2019 · 29 MIN

Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands

from The Modern Retail Podcast · host Digiday

The direct-to-consumer era is changing consumer behavior and expectations across categories, be it retail or insurance. Liberty Mutual has felt this shift, and in its new products as well as marketing is attempting to change in line with those expectations. Emily Fink, CMO at Liberty Mutual, joins us on this episode.

What this episode covers

The direct-to-consumer era is changing consumer behavior and expectations across categories, be it retail or insurance. Liberty Mutual has felt this shift, and in its new products as well as marketing is attempting to change in line with those expectations. Emily Fink, CMO at Liberty Mutual, joins us on this episode.

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Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands

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Frequently Asked Questions

How long is this episode of The Modern Retail Podcast?

This episode is 29 minutes long.

When was this The Modern Retail Podcast episode published?

This episode was published on May 2, 2019.

What is this episode about?

The direct-to-consumer era is changing consumer behavior and expectations across categories, be it retail or insurance. Liberty Mutual has felt this shift, and in its new products as well as marketing is attempting to change in line with those...

Can I download this The Modern Retail Podcast episode?

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