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License the Hidden Gold | Mitch Russo, Author, 'Licensing for Leverage'; Author, Founder, Strategist episode artwork

EPISODE · Jan 26, 2026 · 23 MIN

License the Hidden Gold | Mitch Russo, Author, 'Licensing for Leverage'; Author, Founder, Strategist

from The Brand Called You · host The Brand Called You

In this episode of The Brand Called You, entrepreneur and author Mitch Russo reveals how businesses can uncover hidden value within their systems and transform it into scalable, recurring revenue through licensing. Drawing from his experience building eight-figure companies and working with Tony Robbins and Chet Holmes, Mitch explains why licensing is the ultimate escape from the time-for-money trap.00:35- About Mitch RussoMitch is an author, a founder and a strategist,He's an author of a book titled Licensing for Leverage.

What this episode covers

In this episode of The Brand Called You, entrepreneur and author Mitch Russo reveals how businesses can uncover hidden value within their systems and transform it into scalable, recurring revenue through licensing. Drawing from his experience building eight-figure companies and working with Tony Robbins and Chet Holmes, Mitch explains why licensing is the ultimate escape from the time-for-money trap.00:35- About Mitch RussoMitch is an author, a founder and a strategist,He's an author of a book titled Licensing for Leverage.

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License the Hidden Gold | Mitch Russo, Author, 'Licensing for Leverage'; Author, Founder, Strategist

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How long is this episode of The Brand Called You?

This episode is 23 minutes long.

When was this The Brand Called You episode published?

This episode was published on January 26, 2026.

What is this episode about?

In this episode of The Brand Called You, entrepreneur and author Mitch Russo reveals how businesses can uncover hidden value within their systems and transform it into scalable, recurring revenue through licensing. Drawing from his experience...

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