Licensing 101 ... An Alternative Biz Model!

Subscribe To The Looney Executive Emerging Growth Series! Follow The Looney Executive on Twitter!  Back To The Looney Executive Web SIte!   Want another way to make some dough? I'll assume your answer is a definite yes! For many entrepreneurs, taking a technology from concept to product is the standard business practice. But there's another fast-growing model you should consider that could also be quite lucrative. It's called licensing. Jeff Matsuura, world renown IP expert and author lays out a step-by-step approach to creating a licensing business model. As an attorney with the Alliance Law Group, Jeff has worked on numerous licensing projects. And he lays out 3 key components to successful licensing: Secure your intellectual property via a patent, trademark, or copyright Develop the prototype Market your technology to potential partners According to Jeff, even though you're not manufacturing the product, you still need to have a robust marketing effort to find licensing partners!  Jeff also says that Ocean Tomo is an intellectual property marketplace that entrepreneurs should look at.