Licensing 101: What You Need to Know as a Creative Entrepreneur - 49

"Licensing" is a term that gets thrown around a lot but many creative entrepreneurs struggle to understand exactly what it is. Licensing is what allows you to make money on your works by selling the rights to others. When you know what you're doing, this can be a huge benefit for you. But, when you move forward without really understanding what you're signing and giving away, you'll probably regret it later down the road. This episode will discuss The difference between licensor and licensee  The key terms that you need to understand in a licensing agreement How the Copyright cake works (Did someone say cake?!) What you can license What you need to know about royalties Why you need to protect your work before worrying about licensing When you need to register your trademark Some sample percentages, terms, and tips to get started in the licensing world