Lidl – Il brand che ha trasformato il discount in un fenomeno pop

In questo episodio di Oltre il Brand! analizziamo il caso di Lidl, un brand che ha saputo rivoluzionare il concetto stesso di discount attraverso strategie di marketing fresche, ironiche e intelligenti.Dalle sneaker virali alle campagne social, Lidl è riuscito a conquistare un pubblico trasversale, posizionandosi come accessibile… ma mai banale.Creato da Innovative Web Agency, questo podcast è pensato per chi vuole capire come si costruisce un'identità forte partendo dalla semplicità, e come anche un brand “low cost” può diventare irresistibilmente memorabile. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Apr 7, 2025

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Lidl – Il brand che ha trasformato il discount in un fenomeno pop

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