Life Alignment vs Work-Life Balance — with Nuno Soares

In this episode of Founders Future, with host Milan Kohut, we’re joined by Nuno Soares, founder of LifeShifter Coaching. With more than 20 years of experience building and scaling IT-managed service companies across Portugal and the UK, Nuno now helps founders transition from being overworked operators to confident, self-aware leaders.Nuno shares his candid journey—from starting out as a computer programmer, to building and losing his first IT business during the 2008 financial crisis, to later scaling a second company to a multi-million-pound operation. That lived experience now shapes his coaching philosophy. In this conversation, Nuno explains why most founders unknowingly become the biggest bottleneck in their own businesses, how shifting from a technician mindset to a leadership mindset unlocks growth, and why true progress starts with life alignment—not work-life balance. The episode also dives into Nuno’s REAL Method, his short-cycle planning approach, and why accountability and having a neutral sounding board can dramatically change a founder’s confidence and clarity.