Life Insurance Rate Classes Explained: What They Mean and How to Move Up episode artwork

EPISODE · Jun 2, 2026 · 6 MIN

Life Insurance Rate Classes Explained: What They Mean and How to Move Up

from The Big Lou Podcast · host Big Lou Life Insurance

When you apply for life insurance, you don’t just get approved or denied. You get placed into a rate class. That class determines your premium. And most people have no idea where they land or why.In this episode, Lisa and Eric break down the rate class system from Preferred Plus all the way through substandard, what moves you up or down the ladder, and the thing most people don’t realize: your rate class is not permanent.Your rate class is not where you’re stuck. It’s where you’re starting from.Join us each week as we break down life insurance without the headaches, the lectures, or the awkward sales talk.We’ve spent decades helping families find affordable coverage, even when life’s not picture-perfect. On meds? Carrying a few extra pounds? Managing a health condition or two? You’re not alone, and you’ve still got options.Got a question and don’t feel like waiting for the next episode? Call Big Lou at 1-800-314-2977  or visit BigLouLife.com.Straight talk. Real answers. Big Lou’s got you covered.For educational purposes only. Coverage and eligibility vary.

Episode metadata supplied by the publisher feed · Published Jun 2, 2026

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When you apply for life insurance, you don’t just get approved or denied. You get placed into a rate class. That class determines your premium. And most people have no idea where they land or why. In this episode, Lisa and Eric break down the rate class system from Preferred Plus all the way through substandard, what moves you up or down the ladder, and the thing most people don’t realize: your rate class is not permanent. Your rate class is not where you’re stuck. It’s where you’re starting ...

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Life Insurance Rate Classes Explained: What They Mean and How to Move Up

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