Life Matters

Brendan O'Connell is joined by Mackenzie Ayers, a social media specialist from Kansans for Life, who discusses the fundamentals of using social media to amplify the pro-life message. Ayers details the importance of knowing your audience, branding, messaging, data tracking, and maintaining accurate supporter lists. She also discusses the benefits and drawbacks of different forms of social media outreach, including short-form video content, mass emailing, podcasting, and digital ads.