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EPISODE · Jul 10, 2025 · 27 MIN

Life Matters

from WBCA Podcasts

Brendan O'Connell is joined by Mackenzie Ayers, a social media specialist from Kansans for Life, who discusses the fundamentals of using social media to amplify the pro-life message. Ayers details the importance of knowing your audience, branding, messaging, data tracking, and maintaining accurate supporter lists. She also discusses the benefits and drawbacks of different forms of social media outreach, including short-form video content, mass emailing, podcasting, and digital ads.

What this episode covers

Brendan O'Connell is joined by Mackenzie Ayers, a social media specialist from Kansans for Life, who discusses the fundamentals of using social media to amplify the pro-life message. Ayers details the importance of knowing your audience, branding, messaging, data tracking, and maintaining accurate supporter lists. She also discusses the benefits and drawbacks of different forms of social media outreach, including short-form video content, mass emailing, podcasting, and digital ads.

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Life Matters

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Frequently Asked Questions

How long is this episode of WBCA Podcasts?

This episode is 27 minutes long.

When was this WBCA Podcasts episode published?

This episode was published on July 10, 2025.

What is this episode about?

Brendan O'Connell is joined by Mackenzie Ayers, a social media specialist from Kansans for Life, who discusses the fundamentals of using social media to amplify the pro-life message. Ayers details the importance of knowing your audience, branding,...

Can I download this WBCA Podcasts episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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