Life Stories | Ep.252 | Professor Andrew Cuff

In this episode, I sit down with Professor Andrew Cuff -physiotherapist, Executive Director at , researcher, and clinical leader - for a wide-ranging conversation about leadership, healthcare innovation, research, and building purpose-driven organisations. Andrew shares his journey from wanting to work in elitesport and the military to helping lead one of the UK’s largest musculoskeletal healthcare providers. We discuss what it takes to scale healthcare services while maintaining culture and values, the realities of working within a privateequity-backed organisation, and why curiosity and thinking beyond traditional career paths have shaped his success. We also explore:• Leadership within modern healthcare• Building and maintaining organisational culture at scale• Innovation in MSK services and healthcare delivery• Research, embedded PhDs, and knowledge translation• Career development for clinicians and future healthcareleaders• The importance of mentorship, curiosity, and learningoutside healthcare Andrew speaks openly about the challenges of growth, theopportunities within independent healthcare, and why purpose and values still sit at the centre of everything he does nearly a decade into his journey with Cora. If you’re a clinician, healthcare leader, business owner, orsimply interested in the future of healthcare delivery, there’s a huge amount to take from this conversation. If you enjoyed the episode, make sure to like, subscribe,and share it with someone who would find it valuable.