Life Time Bets on Competitive Fitness, Goop Kitchen Expands, Nomio Scales Performance Shots

April 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: goop Kitchen expands to New York opening Manhattan and Brooklyn locations, scaling ghost kitchen model beyond California with 14 locations serving 40K weekly customers Nomio raises $4M led by Collaborative Fund for broccoli-based pre-workout shots backed by clinical data showing reduced lactate and improved endurance Life Time launches HYBRID XT group training program preparing members for hybrid competitions, connecting daily training to LT Games events Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]