EPISODE · Feb 21, 2026 · 1H 2M
Lifecycle Experiments That Drive Revenue
from App Marketing by App Masters · host Steve Young
In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just acquisition, but to retain and to winback. We’ll go deep into A/B testing across the user journey, smart winback strategies, and the systems top teams use to improve retention, conversions, and subscriber value without relying on more installs.If you’re building or scaling a subscription app, this session will help you think beyond surface-level experiments and focus on what actually moves revenue.You will discover:✅ What lifecycle experiments every subscription app should be running✅ How to structure A/B tests beyond onboarding and paywalls✅ Proven winback strategies that actually bring subscribers back✅ How smart layers and options increase subscriber conversionLearn More:Explore Encorehttps://encorekit.com/You can also watch this video here: https://youtube.com/live/x-JmAZbnD9M*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
What this episode covers
In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just acquisition, but to retain and to winback. We’ll go deep into A/B testing across the user journey, smart winback strategies, and the systems top teams use to improve retention, conversions, and subscriber value without relying on more installs.If you’re building or scaling a subscription app, this session will help you think beyond surface-level experiments and focus on what actually moves revenue.You will discover:✅ What lifecycle experiments every subscription app should be running✅ How to structure A/B tests beyond onboarding and paywalls✅ Proven winback strategies that actually bring subscribers back✅ How smart layers and options increase subscriber conversionLearn More:Explore Encorehttps://encorekit.com/You can also watch this video here: https://youtube.com/live/x-JmAZbnD9M*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
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Lifecycle Experiments That Drive Revenue
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