Lifestyle Marketing in Rural America, with Shawn Wozniak

Shawn Wozniak is an outdoor enthusiast that loves the rural lifestyle. His passions make him a great fit for his role of MEC Outdoors manager at Mayville Engineering Company. Known for its exceptional quality and service, MEC Outdoors is a leading manufacturer of shotshell reloaders, clay target machines, metallic reloaders and accessory products. Shawn grew up in Wisconsin and his love for the outdoors began at an early age, spending his time in the woods or on the water every chance he had. This passion led him to earn a degree in conservation from the University of Wisconsin-Milwaukee, where he also played intercollegiate baseball. After graduation, Shawn gained experience as a firearms salesman at Cabela's before accepting a position at MEC Outdoors. Since joining the team over ten years ago, he has played an integral role in the growth and success of the company, leading the charge to sell products around the world. While the company has expanded and Shawn's role has evolved, the team remains true to connecting with customers on a personal level and providing the best experience possible. Join Cliff Callis and Shawn Wozniak as they discuss how MEC Outdoors effectively reaches customers through lifestyle marketing with a grassroots approach, the value of sharing interests and passions with customers and growing a business with complementary products. They also discuss effectively reaching the next generation and the effects of COVID-19 on the supply chain and marketing. Check it out! What you'll learn:  The value of having a passion for your brand's products and industry The power of lifestyle marketing and enabling customers to envision themselves using your brand's products Effective grassroots marketing and connecting with customers at industry events Connecting with customers over shared interests and hobbies What marketing to the next generation of customers looks like and the role social media plays More on growing a business with complementary products and how MEC Outdoors has capitalized on new opportunities How MEC Outdoors has navigated the challenges of the COVID-19 pandemic and its impact on the supply chain and marketing More from Shawn on what he enjoys most about the rural lifestyle