Lifting the Fog on AI | Katie Robbert

Katie Robbert, CEO of Trust Insights Join Ann Kraus and Katie Robbert as they discuss the world of AI, uncovering Katie's unique FOG framework (Find, Organize, Generate) for understanding artificial intelligence. Katie shares valuable insights on how companies and agencies often go wrong when adopting AI and introduces her 5P framework (Purpose, People, Process, Platform, Performance) to guide successful integration. Discover how AI can be a powerful tool when used strategically, and why understanding the "why" is crucial before diving into the "what." Join this conversation to gain a deeper understanding of AI's role in marketing and storytelling.