Lifting the lid on the InsTech Podcast - what’s worked and what hasn’t… (407)

This week, the tables turn as Matthew Grant steps behind the microphone solo to reflect on seven years, 400+ episodes and the lessons learned from building one of insurance innovation’s most recognisable podcast platforms.   From storytelling and interview technique to AI-assisted editing and the evolving role of podcasts in B2B marketing, Matthew shares an honest look at what works, what doesn’t and how InsTech is thinking about the future of content in an increasingly crowded landscape.  Rather than focusing on technology alone, this episode explores something more fundamental: why people listen, what makes conversations memorable and how meaningful stories cut through industry noise.  Listeners will hear Matthew’s practical insights on:  Why storytelling matters more than expertise alone   The power of keeping interviews simple, focused and human   How educational content outperforms the hard sell   What separates memorable podcast guests from forgettable ones   How AI tools like Claude and NotebookLM are changing podcast production and research   Why audio remains such a powerful medium for busy professionals   The importance of preparation without over-scripting conversations   How personal stories unlock better discussions and stronger audience connection   Matthew also reflects candidly on his own interviewing habits, what AI revealed about his style and why continuous improvement matters even after hundreds of episodes.  Along the way, he highlights standout conversations from previous episodes, including discussions with Sasha Haco of Unitary and serial entrepreneur Mark Cunningham of PriceHubble, both examples of how compelling personal stories can bring complex insurance innovation to life.  Whether you host a podcast, appear as a guest or simply want to communicate ideas more effectively, this episode offers a thoughtful masterclass in creating content people actually want to listen to.  If you like what you’re hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn.  Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.