LIFTS Episode 25, Part 2 - FIBO 2024 | Redefining Fitness & Wellness to Drive Engagement | Oliver Patrick

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry's most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine 'fitness' and 'wellness' and  move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity. Join us in welcoming Oliver Patrick to LIFTS. Topics discussed include: ●       The need to redefine the language we use to describe the 'fitness' industry. ●       The value in selling outcomes rather than process. ●       Importance of benchmarking and tracking health and performance improvement. ●       Three key measures of health: VO2 Max, Skeletal Mass and Mobility. ●       Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and             health. Lobbying and its impact on healthcare policy. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/