LIFTS Episode 53 - Shaping the Industry: Key Themes for 2025 at PerformX Live | Giles Denning

Welcome to the last episode of LIFTS in 2024, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Giles Denning, Head of Marketing, PerformX.  Matthew and Mo are on the advisory board of PerformX Live, an event that is the business of fitness, a powerhouse environment and is taking place at the NEC, Birmingham on 26th & 27th February 2025. The conversation in this episode introduces listeners to the themes that will be discussed on the main stage at the event. Bringing in thought leaders from around the globe that will discuss digitalization, premiumization, AI, recovery and more. In this LIFTS podcast, we discuss: PerformX and the themes that will shape the industry in 2025. Bridging the gap: the fitness industry's role in wellcare. Digitalization, premiumization, and the evolving fitness landscape. The biggest trends of 2024 and predictions of 2025. To learn more about PerformX Live, click here: https://beyondactiv.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 4.37       Theme One - Digitalization 8.28       Theme Two - Premiumisation 13.22    Theme Three – AI 18.53    Theme Four – Future of Recovery on the Gym Floor 21.57     Theme Five – Longevity and Bio-Hacking 25.56     The Fitness Industry's Role in WellCare 32.58     Biggest Trends of 2024 and the Predictions for 2025 36.21    Brands to watch out for