LIFTS Episode 66 - The Rise of Recovery, Retention Strategies, and Fitness Tech | HFA 2025

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.     Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.     In this LIFTS episode, Matthew and Mo are joined by: ● Kathleen Ferguson, founder and CEO of Coach 360. ● Jarrod Saracco, President/Owner of Health Club Doctor. ● Nicole Dunn, CEO of Dunn Pellier Media, Inc. ● Debra Strougo, Fitness Founder. ● Natalia Karbasova, Founder & CEO of FitTech Club. ● Julian Barnes, Co-Founder and CEO of BFS. ● Jarron Aizen, CEO & Founder of Hapana. ● Ross Campbell, Founder & CEO at Beyond Activ. ● Jolin Ma, COO at Beyond Activ.   This episode covers: ● Challenges in emerging markets. ● Community building through industry events and gatherings. ● AI's role in fitness-enhancing efficiency but not replacing human connection. ● The value of community and diverse perspectives in the fitness industry. ● Women's strength training trends and the rise of female-focused equipment. ● Growing focus on women's health needs in fitness and media.   To learn more about HFA, click here: https://hub.healthandfitness.org/hfa-show ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 1:33 Kathleen Ferguson, founder and CEO of Coach 360 9:47 Jarrod Saracco, President/Owner of Health Club Doctor 21:01 Nicole Dunn and Debra Strougo 33:11 Natalia Karbasova, Founder & CEO of FitTech Club 44:38 Intro to Athletech News cocktail party 44:50 Jolin Ma and Ross Campbell of Beyond Activ 58:51 Julian Barnes and Jarron Aizen