LIFTS Episode 84 - Wellness, Hospitality, and Recovery Trends and Events Popular with Gen Z | Star Sage of Hyperice

In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal welcome Star Sage, a leading force in the recovery and wellness industry. Star shares her expertise from years at Hyperice and how recovery is now central to events, gyms, hotels, and even Gen Z culture. Highlights include: How Hyperice helped redefine recovery in mainstream culture. The shift from cocktail hours to compression lounges at elite events. Why hotels are investing in 24/7 recovery rooms. The Gen Z obsession with wellness over nightlife. How recovery boosts gym retention and member engagement. Underrated recovery methods that need more hype. New intersections between hospitality, entertainment, and wellness. Star's predictions for the future of recovery. 👉 Learn more about Star Sage: https://www.linkedin.com/in/star-sage/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro + Travel & Sleep Hacks 03:51 Star Sage Joins the Show 05:11 Recovery at Events & Run Clubs 08:22 Gen Z, Foam Rolling, and Awareness 13:47 Hotels & the Recovery Room Boom 19:17 Business Travelers and Accessibility 23:44 Recovery Culture in Gyms 30:41 Wellness Tech vs Snake Oil 36:40 Wearables + Prescriptive Recovery 41:27 Recovery as Social Connection 43:07 Underhyped Recovery Trends 44:31 Final Takeaways + Sleep & Steps