Lights, A.I., Action

An episode of the WHAT THE TRUCK?!? podcast, hosted by FreightWaves, titled "Lights, A.I., Action" was published on November 28, 2025 and runs 41 minutes.

November 28, 2025 ·41m · WHAT THE TRUCK?!?

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Summary

Day 2 of F3: Future of Freight Festival brings the energy, the insights, and the triple-threat lineup. Host Malcolm Harris goes live from downtown Chattanooga to dive into the evolving world of freight tech, AI, payments, and innovation—straight from the leaders building the future. Guest #1 — Garrett Wolfe, EVP of Market Strategy, TriumphGarrett breaks down Triumph’s purpose-built, verified freight transaction network, how their data and payments ecosystem powers trust, fraud prevention, and smarter decision-making, and why AI is a tool—not a buzzword—to be deployed when it improves customer outcomes.Guest #2 - Daniel Lucas, VP of Innovation & Business Strategy, UFSDaniel brings a decade-plus of logistics and tech experience to talk about AI as a freight copilot—and why companies must standardize their processes before plugging AI into their workflow. Guest #3 — Danielle Villegas, Chief Product Officer, PCSPCS flips the script by putting midsize carriers first. Danielle shares how their embedded AI engine, Cortex, is driving efficiency, accuracy, and profitability—plus, her team wins Best in Show live on the air. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

Day 2 of F3: Future of Freight Festival brings the energy, the insights, and the triple-threat lineup. Host Malcolm Harris goes live from downtown Chattanooga to dive into the evolving world of freight tech, AI, payments, and innovation—straight from the leaders building the future. Guest #1 — Garrett Wolfe, EVP of Market Strategy, TriumphGarrett breaks down Triumph’s purpose-built, verified freight transaction network, how their data and payments ecosystem powers trust, fraud prevention, and smarter decision-making, and why AI is a tool—not a buzzword—to be deployed when it improves customer outcomes.Guest #2 - Daniel Lucas, VP of Innovation & Business Strategy, UFSDaniel brings a decade-plus of logistics and tech experience to talk about AI as a freight copilot—and why companies must standardize their processes before plugging AI into their workflow. Guest #3 — Danielle Villegas, Chief Product Officer, PCSPCS flips the script by putting midsize carriers first. Danielle shares how their embedded AI engine, Cortex, is driving efficiency, accuracy, and profitability—plus, her team wins Best in Show live on the air. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

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